Use paid search, LinkedIn and paid social to create qualified attention, not just more traffic.
Paid media gets expensive quickly when targeting, creative, landing experience and conversion tracking are not aligned.
What this service is designed to solve
A campaign can generate clicks without reaching people who are likely to buy. We examine the path from audience or search query to ad, landing page and inquiry so spending decisions are based on a meaningful outcome rather than traffic alone.
Paid Media capabilities
Google Ads
Search strategy, keyword structure, ad copy, conversion tracking and optimization.
B2B targeting by role, company, industry and account with campaigns designed for professional audiences.
Paid social
Channel selection, targeting and creative matched to audience and objective.
Retargeting
Messages for people who have already shown interest and need a more relevant next step.
Landing alignment
Campaign pages that continue the same promise and reduce conversion friction.
Optimization
Budget, targeting and creative decisions based on useful performance signals.
How we work
Check the account and conversion path
Review account structure, search terms or audience definitions, creative and the landing experience. Confirm what each conversion action records and whether test submissions, duplicate events or low-value actions distort the picture.
Choose a focused starting point
Define the offer, audience, channel and conversion goal before expanding spend. Set budget boundaries and an initial test plan around the information available, the sales cycle and the team’s capacity to follow up.
Build the campaign and landing experience
Prepare targeting, exclusions, ad copy and creative requirements. Coordinate the page and tracking setup, then check the complete path from an ad click to a recorded inquiry before launch.
Review lead quality with the numbers
Assess spend and conversion costs alongside inquiry quality and sales feedback. Document changes to targeting, creative and budgets so the next decision has a clear basis.
What an engagement can include
Depending on scope, you receive an account assessment, channel and budget recommendations, a campaign structure, audience or keyword plan, ad copy, landing-page recommendations and a tracking checklist. Ongoing work can include optimization and reporting tied to agreed business outcomes.
Why AM Digital Studio
Angela connects paid-media decisions with the message, website and follow-up process. The work does not stop at the ad account when the barrier to a useful inquiry is somewhere else in the customer journey.
Frequently asked questions
Is advertising spend included in the project fee?
Advertising spend and consulting or implementation work should be defined separately in the scope. Budget ownership, approvals and platform billing are agreed before a campaign launches.
Can you work with an existing ad account?
Yes. We can review the current setup and preserve useful history rather than automatically starting again. Access, tracking changes and budget approvals are agreed before implementation.
Can you guarantee a cost per lead?
No. Results depend on the offer, audience, competition, tracking and sales process. We agree on how to evaluate a qualified inquiry and use observed results to guide the work.
Start with the goal
Share the channel you are using, the offer you are promoting and what you count as a useful inquiry. We will identify what needs checking before you commit more budget.
Need help with the destination after the click? Explore website and landing-page conversion support. For the wider campaign plan, see demand generation.